The Softness Routine

Hair that feels like yours again

Soft, easy-to-comb hair from the first wash, without grease or five more products.

  • Softness that starts in the washno extra oil or mask step
  • Light, never greasyno buildup, fine for daily washing
  • Gentle on coloured hairsulfate- and paraben-free
  • About 100 EGP per 100mltwo 500ml bottles on the pair offer

Which describes your hair?

Not sure? Pick what bothers you most today. Both are sulfate-free and made as a pair.

Choose your routine
  • Pay cash when it arrives
  • Sealed from the brand, not a marketplace
  • Delivered across Egypt in 3–7 working days

@orgapluseg

See it on real hair

Tap a video to watch it with sound.

More on Instagram

Make sure it fits

Sound like your hair?

The Softness Pair is made for you if:

  • It used to be soft. Now it's rough and frizzy
  • Frizzy at the ends, flat at the roots under the scarf
  • You wash or blow-dry often and it gets drier every week
  • Oils and serums sit on top, and nothing lasts past a day

Not the right pair if…

Your ends snap and won't grow See the Repair Pair →

Flakes or an itchy scalp See the Scalp Pair →

Why it works

What's inside, and what it does

Greek Olive

Greek olive oil

Rich moisture for softer, comfortable hair

Argan Oil

Argan oil

Healthy-looking shine without heaviness

Both pairs

Coconut water & oil

Light moisture, no greasy roots

Conditioners

Shea butter

Deep conditioning, easier to detangle

Sulfate- and paraben-free, colour-safe. Greek Olive for dry, frizzy hair; Argan Oil for dull or coloured hair.

Before / after

When you'll feel the difference

Every head of hair is different: these are the stages of the routine, not a promised result.

The problem and the goal
First wash

Softer lengths that comb through

Clean without the squeaky, stripped feel, and easier to comb once it dries.

Weeks 1–4

The softness builds

Every wash puts moisture back, so frizz is easier to manage day to day.

After 4 weeks

Keep it as your routine

So the dryness stays away. One pair lasts about 2 months.

How to use

3 steps, every wash

  1. 1

    Massage the shampoo into wet hair

    Work it into the scalp until it lathers, then rinse well.

  2. 2

    Conditioner on the lengths

    Mid-lengths to ends, leave it 1–2 minutes.

  3. 3

    Rinse and comb through

    Rinse well and comb gently while your hair is damp.

Us vs them

Why pay salon prices?

Orga+ Softness Salon smoothing shampoo
Made for dry, frizzy hair
Conditioner for the lengthsSold separately
Sulfate- and paraben-freeVaries
Size2 × 500ml300ml
Price per 100ml~100 EGP~298 EGP

Salon smoothing shampoo: 300ml at about 895 EGP, Egyptian pharmacy listings, November 2026. Orga+ on the Routine Pair offer: 997.50 EGP for 2 × 500ml.

Questions before you order

I've tried oils and masks. Nothing lasts.

Oils sit on top of hair that a harsh shampoo dries out every wash. This routine changes the wash itself.

Will it make my hair greasy?

No. It's made to hydrate without buildup or greasiness.

Olive or argan?

Greek Olive for dry, frizzy hair. Argan Oil for dull or coloured hair.

How do I pay?

Cash when the order arrives. No card needed, nothing to pay online.

How much is delivery?

Delivery fees start at 65 EGP and depend on your city. You see the exact fee at checkout before you confirm.

How long does delivery take?

Usually 3–7 working days across Egypt, depending on your city.

What if my order arrives damaged or wrong?

Send us a photo within 48 hours of delivery and we replace it or refund you.

Is it the original? I saw it on noon and Amazon.

Here you order from the brand itself: sealed, at the brand's price, with the pair offer.

What if it doesn't suit my hair?

Message us and we'll help you choose the routine that fits your hair.

Another problem too?

Each problem has its own pair

Start your routine today

  • Shampoo + conditioner for dry or dull hair
  • Sulfate-free, colour-safe
  • 500ml each, about 2 months
  • Cash on delivery, sealed from the brand

Pay cash when it arrives. Sealed from the brand.